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An Interview with Barbara Mellish from Seratio

Sep 19, 2017 Posted /  4381 Views

An Interview with Barbara Mellish from Seratio

An Interview with Barbara Mellish from Seratio

Q1. Hello Barbara Mellish, thank you for your time. To start the conversation, can you explain to us in a few words, What is Seratio ?

Seratio or SER are new cryptographic tokens, a cryptocurrency that is fully digital and transferable based on blockchain. SER are being issued by the Centre for Citizenship Enterprise and Governance, CCEG,the first UK-based organisation to have an ICO. 

CCEG’s position in the UK is highly relevant when considering the cryptocurrency markets and the fast pace of regulatory change and uncertainty.  London is the centre of the global financial markets and thus historically it has had to be conservative, stable, risk-averse and measured to provide reassurance to investors. Cryptocurrencies are of course the opposite – they can fluctuate wildly, are largely unregulated and until recently, risky, full of hackers and scams, which can be unsettling. Culturally they are worlds apart. In the UK virtually everything operates within a regulatory framework which dampens speedy changes with the focus on iteration not revolution.

Those wishing to do an ICO in the UK must be fully aware of its regulatory status, and the need to ensure that they are absolutely confident that they do not stray into the regulatory perimeter, and are not subject to the prospectus regime or the collective investment scheme promotion regime. We had to seek a legal opinion on our regulatory position from Eversheds Sutherlands, one of the world leading law firms. We also hired leading European Union (EU) regulatory experts, and full code audit from the nuclear and transport industries where critical infrastructure matter. Our ICO advisors are prolific investors – Chandler Guo has invested in over 30 in the last 3 months alone. 

Q2. What will tokens be used for? 

SER tokens are issuedon the Ethereum Network, so they benefit from all the network’s standards, user functionality and familiarity.  SERmay be used as a store of value or exchanged for other cryptocurrencies or fiat money.The Microshare element of the tokens allows new functionality for the storage and recording of the non-financial value. This is expected to become very popular by enabling discounts, loyalty and bringing new communities to the crypto markets, further accelerating market acceptance.  We believe through the SER we will create the pivotal bridge to mass adoption of cryptocurrency.

Q3. Can you explain a bit about your unique feature and how will people benefit from your unique feature (i.e. ability to capture the financial assets, microshares, and provenance of transactions involving people, products, processes, projects and organisations.)

In addition to the SER tokens, CCEG are also issuing  a new concept of Microshares as a reward to our contributors. Microshares proportionally represent the non-financial attributes of an action or transaction, such as doing good, impact, and other positive sentiment.  And thus, the amount of Microshares a person has may be increased by evidencing further attributes and contributions from authorised administrators such as charity and volunteer organisations for example.

To bring this to life, imagine  youvolunteer for your local NGO and get credited for it in Microshares on your mobile wallet. You may then go to Starbucks and pay for your coffee in a mixture of cash and Microshares. You go down Google Street and decide to shop at a local store instead of Amazon due to their Mechanical Turk ethical standards, or perhaps you decide to buy Ben & Jerry’s made by happy cows in a happy field with happy children, rather than ice cream produced under slave conditions. The dollar is the currency of financial value; we have enabled the currency of non-financial value. 

The whole area of value-based buying and spending decisions is growing exponentially.  Individuals who seek transparency of the provenance of the goods they buy and with whom they trade is accelerating. Within the corporate and public services arena, understanding the impact of investments, spend and donations to making purchases contingent upon those impacts is in high demand.  

For the first time, we can bring the demand for transparency and the tool of the payment together in one transaction.

Q4. Can you tell us your vision for the next 2 years with respect to the project?

We seek structural change through the use of blockchain and cryptocurrencies. Our vision is to create Cryptocurrencies with Values. Since 2011 the Centre for Citizenship, Enterprise and Governance has become the leading think tank on the movement of value, and many laws internationally are based on our ability to measure intangible and non-financial value. We have over 60,000 members, including 7000 C-level executives of the world’s largest companies. Essentially, we digitise non-financial value, we convert sentiment into financial value, and we do it through Fast Data. 

Last year, through the application of blockchain our expertise in non-financial value measurement became fully transactable.  Payments that record and track the financial value, which we all are very familiar with, became super-enhanced with a record or trade of an additional non-financial value. The non-financial value can be of the organisation / project / product / process / person connected to the seller, the buyer, or a third party. This non-financial value can be considered and recorded on our Seratio platform. This gives transparency to a transaction on a level never before seen. This is the articulation of the total value of a transaction, which we believe all transactions will recognise in the future.

The SER is the first token in a series of commissioned future tokens that we have in-plan to launch.We have been approached by several strong vibrant communities that transact together including women, particular religious faiths, city inhabitants, corporate CSR, educational, water and product provenance, etc. These tokens will each have the aligned values of their community attached to them captured through our S/E metric specifically for that community; S/E is the corollary to the financial instrument the P/E ratio, together they form Total Value. As each new token is promoted and launched, a new market is opened up to the use and potential of cryptocurrency.  

Market growth and finding places to spend and transact remains the big challenge to mass adoption of a cryptocurrency.  With the SER and all our future coins,  the services and benefits of the Microshares will be available to all token holders.  This will encourage further adoption, promote acceptance and accelerate wider use. A wider community built on the stability, security and trust of the SER family will develop and grow.  Our goal is to become the trusted brand of cryptocurrency,  the Cryptocurrencies with Values.  What we want is a circular economy built on our coins.


Q4. Can you brief us about your core team and their importance in the project?

We have been operating for over five years now and have a very established team that are geographically spread out but with an excellent,close working relationship. CCEG is directed by Professor Olinga Ta’eed, a world authority in the movement of value, and myself with global-level banking experience and payments/regulatory expertise.We are supported by a dynamic team of skilled specialists each heading a crew of people.  Our coders and blockchain developers have been recognized as one of the biggest teams and full-service offerings available.

CCEG is further supported by external professional advisors from leading specialist organisations.  Our legal advisors, Evershed Sutherlands, are a global law firm with over 50 offices worldwide. Our code auditors, Sandblocksspecialise within the nuclear and transportation industries and our regulatory advisors Coinsult, are specialists in their field, internationally known and very well regarded.


Q5. Why are you doing an Initial Coin Offering?

The Centre for Citizenship Enterprise and Governance is a not-for-profit organisation.  We are raising funds to build and fully automate the Seratio Platform to enable a fully distributed non-financial measurement model to operate, enabling Cryptocurrencies with Values.

Demand for follow-on alt-coins and tokens is very strong.  Any additional funds raised will be used in promotion and acceleration of Alt-Coins to further fuel growth and demand and build the trusted secure brand.  

Funds will also be used in the creation of our own Seratio Blockchain platform to become a new global cryptocurrency standard. We have been hailed as being the next bitcoin, higher than bitcoin. We intend to make this happen.  Further information on the ICO from


Q6. Have you been preparing for the launch since 2011? And what all difficulties did you face?

The early years of CCEGwere focused on researching and developing the measures and metrics in our systems and applying those to UK and European legislation to support the procurement industry and the award of contracts across the public sector, a multi-billion pound market.  As you might imagine, it is important that robust reliable and consistent measures are used and CCEG has become the leading provider of those measures.

Our work with blockchain began in earnest mid-way through 2016 as our research led us to creating the ability to transact the non-financial values.

We have issued six white papers, all of which are available from the ICO website or on github:

The biggest challenge we have is the changing landscape and keeping abreast of regulatory expectations around the world.  As an established, trusted organisation in the UK, we welcome regulatory intervention to stabilise this important and potentially strategic market.

Q7. What is the exact timeline of the project?

Early Bird offers opened on 15th September.  Pre-ICO discounts are available on a reducing scale through until the end of September.  The ICO formally begins on 1st October 2017 and ends on 31st October.  

SER tokens will be issued and available for exchange on 31st January 2018.  Microshares will be issued on 30th April 2018 and the Platform will be launched by 31st July 2018.


Q8. What are the benefits for the early investors?

Early Bird offers began on 15th September, starting with a 50% discount. The discount is then reduced on a sliding scale throughout September:18th September - 40% discount, 21st September - 30% discount, 24th September - 20% discount, 27th September  - 10% discount.  It is important to note that Early Bird is limited to the first GBP£1million raised.  After the first £1m, no discounts will be on offer and the ICO normal rates commence. 

Thanks and I wish you best of luck.

Applancer is an open platform for discussion on all things like Blockchain , Cryptocurrency and Ico news updates. As such, the opinions expressed in this article are the author's own and do not necessarily reflect the view of Applancer .

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Tags: Seratio Seratio ICO Seratio Token Seratio Sale Seratio Interview

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